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About Storytelling Explained
Most business messaging fails for one reason. It is not a story. It is a pile of facts.
This ebook gives you a repeatable system to shape any message into a story that lands. You start with the point. You choose the right structure. You build tension. You deliver the payoff. You end with a clear next step.
If you want your ideas to be clearer, stickier, and easier to act on, this is the playbook you will keep coming back to.
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Table of contents 
- What Business Storytelling Really Is
- Why Facts Get Ignored
- What A Good Story Does In Business
- The 6 Building Blocks Of Any Story
- The Storytelling Process You Will Use In This Book
- Common Storytelling Myths That Waste Your Time
- Quick Start Map: Pick The Right Story Framework Fast
- Step 0: Pick The Input (What You Are Starting From)
- Step 1: Define The Point Of Your Story
- Step 2: Pick The Audience
- Step 3: Pick The Moment (When This Story Should Be Told)
- Step 4: Choose The Story Type
- Step 5: Choose The Structure
- Step 6: Add Proof, Detail, And Stakes
- Step 7: Write The First Draft Fast
- Step 8: Edit For Clarity And Punch
- Step 9: Deliver It With Confidence
- Step 10: Practice And Repeat (How To Build Speed)
- The Customer Transformation Story
- The Problem And Breakthrough Story
- The Lesson Learned Story
- The Founder Belief Story
- The Product Replacement Story
- The Proof And Results Story
- The Vision And Mission Story
- Three Act Structure
- Before And After
- Problem Agitate Solve
- SCQA Structure
- What, So What, Now What
- The Objection Flip Story
- The Moment Of Realization
- Freytag’s Pyramid (Tension And Release)
- Save The Cat (Make It Human Fast)
- Fast Story Script (On The Spot Stories)
- Business Change Arcs: Man In A Hole
- Business Change Arcs: Rags To Riches
- Business Change Arcs: Voyage And Return
- Make The Customer The Decision Maker
- The Guide Role: How To Lead Without Centering Yourself
- Credibility Stories: Values, Proof, Behavior
- Authority Without Ego
- Conflict That Feels Real (Not Forced)
- Motivation Map: What They Want, Fear, And Avoid
- Hook Patterns That Stop Scroll
- Curiosity Hooks
- Tension Hooks
- Contrast Hooks
- Proof First Hooks
- Make It Visual So People “See” It
- Use Three To Make It Stick
- When To Leave Things Out
- Stories That Sell
- Stories That Motivate
- Stories That Convince
- Stories That Connect
- Stories That Explain
- Stories That Lead
- Stories That Impress
- Ad Story Scripts
- Landing Page Stories
- Email Story Sequences
- Sales Call Stories
- Presentation Stories
- Workshop Story Prompts
- Research And User Stories
- How To Build A Story Bank
- How To Capture Stories In Real Time
- How To Tag Stories By Use Case
- How To Collect Proof Behind Stories
- How To Avoid Trust Loss
- How To Reuse One Story 10 Ways
- High Concept Story Ideas: How To Find Big Angles Fast
- The 15 Minute Weekly Story Bank Routine
Part 1: Foundations of Business Storytelling
Part 2: The Story Building System
Part 3: The 7 Core Story Types
Part 4: Story Structures That Make Ideas Flow
Part 5: Characters And Trust
Part 6: Hooks, Attention, And Memory
Part 7: Stories That Do A Job
Part 8: Turn Stories Into Assets
Part 9: Story Bank And Reuse System
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