About Ecommerce Explained
This guide is designed to provide you with everything you need to know about setting up and running a successful online business.
In this ebook, we’ll explore the various types of Ecommerce business models, including B2B, B2C, and C2C. We’ll also cover key factors for Ecommerce success, such as knowing your ideal customer, choosing the right distribution channels, and delivering a fantastic shopping experience.
Additionally, we’ll discuss the importance of Cross-Selling and Upselling and the role of abandoned carts and retargeting ads in driving sales.
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Table of contents
- Introduction
- Who should be online?
- How to get your store online?
- What is the cost of obtaining an Ecommerce website?
- Origin of Ecommerce
- Early Ecommerce Timeline
- Evolution of Online Payment Security
- Business to Business (B2B)
- Business to Consumer (B2C)
- B2C in the Digital World
- How is B2B different from B2C?
- What kind of company is a B2C?
- Company Examples
- B2B vs. B2C vs. C2C
- Types of Ecommerce Business Models
- Dropshipping
- Just-In-Time Purchasing
- Wholesaling
- Warehousing
- White-labeling
- Outsourced Fulfillment
- Subscriptions
- Rent and Loan Model
- Freemium Model
- Choosing the Right Ecommerce Business Model
- Choosing the Right Ecommerce Platform
- Web hosting
- Domain name
- High up-time
- Bandwidth
- User-friendly dashboard
- Ready-to-use and editable themes
- Extensive app-store with pre-built integrations
- Mobile optimized site and functionalities
- PCI compliance
- Sales channel integrations
- Inventory management
- SEO tools and capabilities
- Great customer support
- Ability to scale
- Checkout and payments
- Shipping partners
- Key Factors for Ecommerce Business Success
- Having a Professionally Developed Site
- Low Customer Acquisition Cost
- Provide Accurate Recommendations
- Simple UI/UX Design
- Be Transparent
- Boost Overall Engagement
- Implement Augmented Reality(AR)
- Maintaining high-quality products
- Improving store accessibility
- Making a wonderful first impression
- Users respond better to Video
- Social Commerce: What do you think?
- What is the Difference Between Cross-selling and Upselling?
- Upselling
- Cross-Selling
- Difference between cross-selling and upselling (Examples)
- Closing thoughts
- Should You Pocket Profits or Invest Them Back Into Your Ecommerce Business?
- The Importance of Abandoned Carts
- The Importance of Retargeting Ads
- SMART Goals and How to Make Them Happen
- How to Outsource Your Weaknesses?
- Customer Relationship Management (CRM)
- Invoicing
- Social Media Scheduling and Management
- Customer Support
- Appointment and Meeting Scheduling
- Collecting Feedback from Customers
- Office Supplies – Amazon Dash & Subscribe & Save
- Business Automation and What Should You Automate
- Point-based loyalty programs
- Tiered loyalty programs
- Paid loyalty programs
- Value-based loyalty programs
- When should your company implement a loyalty program
- The Benefits of Customer Loyalty Programs
- Conclusion
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