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Pricing Masterbox

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Increase your profit by building a high-performing pricing system with Pricing Masterbox

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The Pricing Masterbox gives you a complete end-to-end pricing system that reveals your real costs, protects your margins, and equips you with 13 proven pricing strategies to turn your pricing into a repeatable profit engine.

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Description

Transform your pricing decisions with these 13 Pricing Strategies

Find all strategies fully broken down in the Ultimate Pricing Strategies Checklist and explained in depth inside the Pricing Strategies Explained eBook.

You’ll learn which approach fits your product and when to use it.

Penetration Pricing Strategy

Price Skimming Strategy

Geographical Pricing Strategy

Cost-Plus Pricing Strategy

Freemium Pricing Strategy

Razor-Blade Pricing Strategy

Price-Increase Pricing Strategy

Captive Pricing Strategy

Value-Based Pricing Strategy

Decoy Pricing Strategy

Bundle Pricing Strategy

Pay-What-You-Want Strategy

Micro-Upgrade Pricing Strategy

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Product Pricing Master Tool

Table of contents

Pricing Strategies Explained

    Part 1: Foundations of Pricing

  1. Understanding the Psychology of Price Perception
  2. Pricing and Brand Positioning, How Price Shapes Promise
  3. The Economics You Need, Margin, Elasticity, CAC, LTV

    4. Part 2: Core Pricing Strategies

  4. Penetration Pricing Strategy, Win Market Share Fast
  5. Price Skimming Strategy, Capture Early Adopters First
  6. Geographical Pricing Strategy, Modern Location-Based Pricing and Parity Rocket Use Cases
  7. Cost-Plus Pricing Strategy, Simple, Transparent, with Modern Caveats
  8. Freemium Pricing Strategy, From Free Users to Paying Customers
  9. Razor-Blade Pricing Strategy, The Base Product That Pays Later
  10. Price-Increase Pricing Strategy, Our Tested Survey and Urgency Method
  11. Captive Pricing Strategy, Monetize the Ecosystem
  12. Value-Based Pricing Strategy, Charge for Perceived Value, Not Cost
  13. Decoy Pricing Strategy, The Power of a Third Option
  14. Bundle Pricing Strategy, Sell More by Packaging Wisely
  15. Pay-What-You-Want Pricing Strategy, When Surrendering Price Wins Trust
  16. Micro-Upgrade Pricing Strategy, Feature-Level Upsells That Add Up

    17. Part 3: Selling More, Smarter

  17. What Is an Upsell and How to Do It Right
  18. Cross-sell That Feels Useful, Not Pushy
  19. AfterPurchase, Turn One Sale into Many
  20. The Subscription Imperative in 2025, Why Recurring Revenue Rules

    21. Part 4: From Strategy to Action

  21. How to Choose the Right Pricing Strategy for Your Business
  22. Pricing Experiments, Planner, A and B Tests, and Survey Scripts
  23. Customer Segmentation and Price Personalization, Ethics and Tactics
  24. Pricing Governance, Policies, Controls, and Rollout Playbooks
  25. Pricing Pitfalls to Avoid, Common Traps and How to Escape Them

    26. Appendices

  26. Pricing Experiment Planner, Google Docs Templates
  27. Perceived Value Map, Template and Example
  28. Revenue Mix Tracker, Bundle and Upsell Model Tracker
  29. Glossary of Pricing Terms
  30. Suggested Tools, including Parity Rocket and other SaaS

Step-by-step

Ultimate Pricing Strategies Checklist

Step-by-step instructions for applying all 13 pricing strategies.

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